Marketing is Psychology Wrapped in Business: The Kickstart Side Hustle Story

In this episode of Founders Future, with host Olivia Sammons, we meet Michal Kankowski, the founder of Kickstart Side Hustle. Michal shares his journey from moving to the UK with entrepreneurial dreams to building a unique platform dedicated to deconstructing viral marketing campaigns. He discusses how his initial curiosity about the psychology behind why things go viral evolved into a comprehensive library of case studies and marketing principles, helping other creators and founders validate...