103. - JUDY | Feedback Friday

How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY. ------------------------------ Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails  ------------------------------ 📧 View live JUDY emails https://reallygoodemails.com/judy-co 📝 Transcript https://reallygoodemails.com/school/feedback-friday-judy Watch on YouTube https://youtu.be/-ZiNiu_naEQ ------------------------------ 📋 TL;DW key takeaways from this episode: 1. Help your audience focus on a specific goal per email. With e-commerce, keep the design-focused and simple with the combination of design colors and product photography. 2. Invite your customers to make a buying decision on a landing page rather than trying to immediately convert them in an email. Bring in personalized, dynamic content to speak directly to your audience. 3. If you’re sending an all-image email, think about accessibility. Make sure text is easy to read on mobile, include alt-text, and be consistent. ------------------------------ 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail  📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/outby16/january-clips-2021-ft-sweeep-vile-mike-frost-m2k-elias