Ep. 375: Boy Smells' Matthew Herman is Breaking the Fragrance Binary

Matthew Herman talks with Jess about what inspired him and co-founder David Kien to create Boy Smells, a buzzy brand that makes "genderful" candles, perfumes, and underwear. Matthew, a former fashion designer for brands like Proenza Schouler and Nasty Gal, shares the story of his fragrance company’s mega-rise during the pandemic, tells us about the time collaborator Kacey Musgraves popped up in his DMs, and explains why beauty is embracing gender inclusivity better than the fashion industry.Episode recap and sponsor promo codes: fatmascara.com/blogShop the products mentioned on this episode: shopmyshelf.us/collections/35177Private Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email [email protected] or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.