Preparing Your Business for the Ever-Evolving Crisis

Recently a local brewery made headlines after a visit from a political candidate and a tweet that ignited a firestorm of criticism. Today’s crises are fast and furious, can seemingly come out of nowhere, and nobody is immune. After all, the trends and key moments of 2020 have created a climate for quick-hitting and damaging crises that are emotionally charged. However, most companies – especially those that are local and/or believe they’re immune – are at the most risk for a moment that could...