Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster

The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities. • Event was planned at iconic Coney Island amusement park district • Organizers competed with Macy's monopoly on New York fireworks • Infrastructure (porta-pot...