EP 72: Why Lazy Content Will Kill Your Brand

Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing. • The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • How Google's algorithm now prioritises human-first content over AI-generated material • Understanding your customers deeply leads to product i...