YouTube Marketer Adjusts to AI
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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In 2009 Rasmus Albrechtsen began offering men's hairstyling tutorials on YouTube. He called his channel "Slikhaar TV," as in "slick hair." The channel scaled to over 2 million subscribers. Then came YouTube's artificial intelligence-driven browse feature, showing viewers the videos that likely interest them. Suddenly, Albrechtsen's 2 million subscribers seemed less impactful. He's now producing videos "for the browse feature more than for the subscribers." Albrecthsen is based in Denmark. I...
