The Best Email Marketing Tells a Story

Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling. He says, "Brands that excel at email marketing frequently tell a story to their ideal audience." In this episode, he addresses storytelling tactics, email design, automation strategies, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUb...