Simple Modern CEO on Competitive Markets

Mike Beckham sees the benefits of competitive markets. Simple Modern, a company he co-founded in 2015, sells insulated drinkware, competing against Yeti and other large providers. He says markets are competitive because many consumers value those products. "Capturing a small percentage of a competitive market can make you insanely successful," he stated. Beckham shares his ecommerce journey in this episode, addressing Amazon, digital-first merchandising, physical-store sales, and more. For...