Should DTC Brands Sell to Mass Merchandisers?
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.
