Ridge Wallet Hits $50 Million with Influencer Marketing
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Ridge wallets launched via a Kickstarter campaign in 2014. Sean Frank is the company's chief operating officer. Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth.
