Protein Bar Founder Thrives in a Crowded Field
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled. That was seven years ago when he launched the company with a $75,000 Kickstarter campaign. Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain health without competing against each other. Will shares his journey in this epi...
