Painful Decisions Greet First-time CEO

Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023. "The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, evaluating expenses, and making deep cuts — some were painful, such as layoffs." In this episode, he shares his journey from chief ...