Nextopia CEO On Ecommerce Site Search
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Sanjay AurorA robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical Ecommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.
