New TikTok Shop Spurs BK Beauty
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Paul Jauregui had much to celebrate when he first appeared on this podcast in 2020. BK Beauty, the cosmetics company he co-founded with his wife, Lisa, had reached $1 million in sales in its first year. He returned in early 2022 with more good news: The company had launched a thriving affiliate marketing program and bypassed the Facebook ad meltdown from iOS 14.5. He's back, having surpassed a whopping $10 million in annual revenue, bolstered by early success on TikTok Shop. In this our thir...
