Mystic Gum Sees Early DTC Success

Braxton Manley first appeared on the podcast in 2021. As a college student, he had launched Braxley Bands, a maker of Apple Watch bands. Last year he returned with an update on that business after operational and sales challenges. He's back, having launched his latest company, Mystic, a direct-to-consumer maker of health-focused chewing gum. In this episode, he shares the origins of Mystic, marketing plans, early successes, and more. For an edited and condensed transcript with embedded audi...