Marketer Finds Joy in 'Bigging' Others

Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency. He's now head of marketing for Recart, an SMS platform, but his passion is empowering colleagues and clients. "I find joy in bigging others up," he says. In this episode, he shares his ecommerce journey, communication methods, and, importantly, achieving sobriety. For an edited and conden...