JoshsFrogs.com Growing Leaps and Bounds

An entire business focused on pet frogs may be the ultimate long-tail venture. Josh Williard's company, JoshsFrogs.com, breeds and sells frogs and the products that support them. Founded in 2007, Josh's Frogs has scaled to 90 employees across two Michigan-based facilities. "We've been growing by leaps and bounds," he said, seemingly in frog-speak. Selling frogs, while unique, has many of the same challenges as other online merchants. Willard discussed those challenges and more with host Eri...