CopySmiths Founder on AI Writing Tools

Katrina McKinnon owns CopySmiths, a global blog-writing agency for ecommerce companies. Once wary of artificial intelligence-powered writing tools, she now embraces them. Moreover, she sees a coming sea change where storytellers — liberal arts folks — are the AI "prompt engineers" that drive much of marketing. She discusses the evolution of her business, working with Kenya-based writers, and the benefits and opportunities of AI tools. For an edited and condensed transcript with embedded aud...