Build a Community, Says Sendlane CEO
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Jimmy Kim founded Sendlane, an email, SMS, and reviews platform, in 2013. He believes the key to selling SaaS software is humanizing it. And for Kim that's one-on-one engagement, often at in-person events. "I always set a goal in an event of shaking everyone's hand and saying hello. I'm not immediately after their business. I want them to think about me." In-person events are frequently Kim's first step in building a Twitter relationship and a growing community. He discusses in this episod...
