Branding Comes First, Says Sharma Brands Owner
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive. His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow. In this episode, he addresses brand strategies, successful companies, and more. For an edited and condensed transcript with embedded audio, see: https://p...
