Brand Building Is World Building

Joe Anhalt is a New York-based copywriter turned designer turned all-around marketer. He consults with direct-to-consumer ecommerce companies on growth strategies, including branding. He emphasizes storytelling and conveying a brand’s point of view. “You can bring shoppers into your world,” he said. “Brand-building is like world-building.” In this episode, he addresses multiple growth tactics, including marketing channels, design essentials, multichannel selling, and, yes, the importance of...