BOOM! Founder: Spend 30% of Revenue on Ads
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.
