Bento Elevates Ecommerce Email Marketing

Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento, an email service provider, in 2018 after managing campaigns from his marketing agency. He says Bento is an artisanal provider, akin to a high-end coffee shop. He aims for self-funded growth and quality customers who seek excellent email deliverability. He addresses those goals and more — automation flows, integrations, ISPs, reputation — as well as the realities of running an ESP. ...