Advice to a New Ecommerce Merchant

Mike Carroll, a weightlifting buddy of host Eric Bandholz, lost his job last fall. He had been an insurance salesman for 25 years and is now contemplating a new career. Eric asked him, "Have you thought about ecommerce?" He had not. Launching an ecommerce company intrigued him, but he was unsure where to start. Knowing many would-be entrepreneurs with similar concerns, Eric invited him on the podcast. Here's that conversation. For an edited and condensed transcript with embedded audio, se...