Ep 22: Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's true...testing is not the sexiest topic in digital marketing. HOWEVER we at Pilothouse hold it to be self-evident that... ...Iterative, structured testing is the key to high performance creatives and funnels.  Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X. Today we answer the questions: 🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating 🔵What goes into project management when you’re testing so many things? 🔵What CRO metrics are your biggest levers in this process?  🔵What level of resolution is possible and optimal when it comes to CRO data 🔵What is Rubix and How Does it Change the Game for Tracking Funnels Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video