Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a the DTC win-back sequence Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video