Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (05:33) Definition and pillars of relationship marketing (07:59) The importance of personalization in relationship marketing (11:03) Insights from M...