Define what drives your organisation
Disruptive Branding, a podcast by Saffron Brand Consultants - En podcast av Saffron Brand Consultants
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In today’s competitive times it is no longer enough to have an incredible service or product. In order to differentiate themselves, brands need to go further. In this episode, Fernando Ortiz-Ehmann, Chief Strategy Officer at Saffron, explains the importance of brand strategy as the guiding light of an organization.
