“I don't think about AIDA" - The Digital Marketing Babes Podcast

Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ KPI? SOSTAC? AIDA? Alice and Amber are passionate about making marketing accessible for everyone, so this week's episode is all about Marketing Jargon. Alice and Amber explain the most common marketing terms, and discuss if marketers even think...