Ep. 28 - The #1 Lesson of Sales

Too many managers and reps believe that the solution to them selling more is improving their sales skills. The honest truth. Your belief system and improving this will produce far greater results. Why is this? Because when someone is truly convicted in what they offer, the objections are petty. You are able to overcome concerns far easier and close with greater confidence when you 100% believe what you offer will serve your customer and solve their needs. We break this down here. Hope you enjoy.