A pretty logo won't make your biz successful 🤫

When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didn’t invest. Why? Because it lacked the deeper substance that truly sets a brand apart in a crowded market. In this episode, I’m diving into why beautiful visuals alone aren’t enough to build a successful, memorable brand. ...