5 | IKEA vs. Volvo
Brand Wars - En podcast av Lloyd Williams
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The battle of the Swedes... Ulrika Jonsson vs. Sven-Göran Eriksson you ask? No not that one, the other one: IKEA vs. Volvo! We discuss the birthplace of flat-pack furniture, how IKEA products get their names and the IKEA wedding plus how did Volvo get their reputation for safety and does Zlatan actually do anything for the brand?
