#284 What Is Your Why?

Why do you do what you do? As startup founders & business owners, we really need to figure out what is our ‘why’. So how do you determine your ‘why’? Well, there is a simple exercise with seven levels of why — ask yourself, why are you doing this? The typical first-level answer is to make money. Then ask yourself again, why do you need to make money and probably you will say something like, I want to buy a bigger house, I want to go on vacation, I want to enjoy m...