Dan Hill, PhD: On the Facial Coding of Trump, Hendrix, Prince, Gretzky and the Beatles

Unless you’ve never been lied to in your life, you know that words don’t tell the whole story: our faces often give away our true emotions. Dan Hill, PhD is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. He pioneered the use of facial coding (the analysis of facial expressions) in market research and has done work for over half of the world‘s top 100 consumer-oriented companies.