How Cognism shifted from Lead Generation to Demand Generation

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy.Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io