Why Semafor Embraces The B2B Publisher Mindset
AdExchanger - En podcast av AdExchanger Talks - Tisdagar
Kategorier:
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
